Here at TCB, we are all about the personal touch. We could pull any item from our deep inventory and list endless specs and product details, but we don’t want to do that here.  

Instead, we want to highlight our Sales Team’s favorite projects while featuring the wide variety of industries we work with. 

Launching our first ever Products We Love column for the love-filled month of February is our Director of Sales, Erin Gallagher, TAS, whose specialty lies in the travel industry.  

Erin is a dynamic and refreshingly enthusiastic speaker, her hot pink glasses effortlessly complimenting her hot pink nails.  

She chose to shine a spotlight on her wonderfully unique project for ALG Vacations: custom wine charms. 

“Clients want something they can get with us that they can’t get with anybody else. So, creativity and thinking outside of the box, it’s huge.”

“Probably the biggest thing that I thought was cool was that ALG wanted wine charms,” Erin revealed, recalling the conversations that took place at the beginning of the project.

Wine charms are small, decorated loops meant to embellish wine glass stems. These wonderfully distinctive pieces are extraordinary in and of themselves, but TCB wanted to take them a step further.  

“We could have gotten them wine charms that had flowers on them or different colors, but instead we said, ‘OK, yeah, we can get you the wine charms, but how about if we get you something that’s more customized to your industry?” 

This is where Erin’s understanding of the travel industry came into play. She knew that this particular company focuses on the Caribbean and Mexico, so a palm tree was a very exciting addition to the six-piece collection.  

They have their own aircraft, so a plane was a no brainer. Every destination needs a passport for travel outside of the country, so a passport charm was included. And the globe, as well as the piece of luggage, were relevant additions that Erin felt would elevate this product for the client. 

“I think the showstopper of this entire piece is the fact that we were able to get their logo on this item, custom molded for them. It really makes the product unique to this company.” 

Next focal point: the packaging! 

“It was going to be just a plain white box and it looked nice. But, adding a little bit of color to the box and then adding their logos made a huge difference in the presentation of the item,” Erin described.

“Thankfully, we have some amazing suppliers who made it possible to not just show their overall brand, but also all brands under their umbrella.” 

Erin has a longstanding relationship with ALG, having worked for them before making the switch to join TCB’s mission. She has 30 years under her belt in the travel industry. 

She is an expert at using this relationship, as well as her intimate knowledge of the industry, to find products they didn’t even know they needed! 

“Having that relationship already built with them, whether it’s with the sales teams, the marketing team or even just their employees when we do the events with them, it really makes a huge difference. I’m very lucky in that respect,” said Erin. 

“When it comes to a ALG and most of our customers, I love to touch base with them first about what they’re thinking and what type of event it is so that I can get a better feel for what type of products they might be looking for or that we should offer them.” 

“This [the wine charms] was specifically meant for them, so it really is a very, very cool item. And this is one of those items that truly wowed them,” Erin explained, her charming smile lighting up the room.  

“It started out something almost innocent, like, ‘Oh, wouldn’t wine charms be neat? And they eventually became such an amazing presentation and package that’s really unique to them. That’s what they look for.” 

Don’t hesitate to contact us if we’ve inspired you! Email us at behappy@tcbpromo.com for more creative promotional product ideas!